Big ROI on Trusted Sources

I received an email today regarding the new social networking site being launched by Hoovers. Here’s an interesting stat from the article ...

"The goal of the service is to take advantage of research from the University of Chicago and the University of North Carolina at Chapel Hill business schools showing that an introduction made through a trusted source is up to 16 times more likely to yield a response than a cold call, the company noted."

That seems like a pretty strong incentive for ramping up your networking!